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Ecommerce SEO vs Normal SEO: 5 Important Differences (2021)

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To break into the highly competitive eCommerce space, it’s often not enough to use run-of-the-mill SEO tactics.

While it’s still just as important to do keyword research, optimize your website’s performance, and take other general SEO measures, there’s far more you need to do if you want to compete with the thousands of other online stores.

On top of essentials like on-page SEO, there are several eCommerce-specific joe SEO actions you can go for. Many of these are similar to what you are already doing, but specialized to get more eyes on your products.

In this article, we’re going to dig into those methods that boost your online store in the SERPs.Why Bother With Ecommerce SEO?

It’s already enough work covering all the bases of joe SEO-optimizing process for your site. Now you have to deal with even more steps to get your products on par?

It may take some extra work, but investing your time in eCommerce SEO is well worth the effort. 44% of online shoppers start their journey with a search engine and 37.5% of eCommerce traffic comes from search alone. That means you need to optimize for the SERPs as much as you possibly can. Cut no corners with SEO!

In addition, 49% of shoppers say they use Google to discover or find products. About as many also say they use the search engine to research online purchases they plan on making. This is why it’s so important to upload a good image and optimize your product descriptions in order to attract clicks from sources like Google Shopping.

On the other hand, statistics also show that an even higher number of people (63%) start searching directly on Amazon. This is unfortunate for businesses who don’t cross-post their products on online marketplaces, but it’s all the more reason you need to capture clicks from those who do use search engines.

Finally, 70% of marketers believe that SEO drives more sales than pay-per-click advertising. These days, just about everyone is using an ad blocker — these block not just traditional banner ads, but also sponsored results in Google — so the effectiveness of PPC is vastly diminished.

Ad blocking may be common, but who isn’t using search engines? Nailing that top spot in the SERPs, or at least landing on the front page, can be your one-way ticket to success.What’s “Normal” SEO?

Let’s take a minute to define standard SEO measures. These are just as important to follow to create a baseline for your online store, and many of these, such as keyword research, play into ecommerce SEO practices.Keyword research — Arguably the most important of SEO tactics, this involves researching the best-ranking and upcoming keywords and distributing them throughout your content.Optimizing static pages (About, FAQ, Contact, etc.) — You might be surprised how important it is to optimize those small static pages on your site with good keyword usage.URLs and permalink structure — URLs matter for SEO. Addresses that are human-readable, rather than random strings of numbers or text, are better for ranking. Using keywords is a good idea too, but you should keep it short.XML Sitemaps — Submitting and optimizing an XML sitemap can get your pages crawled faster and increase SEO.Robots.txt — A poorly optimized robots.txt file can seriously damage your search performance, while a properly written one can improve it by blocking off access to parts of your site you don’t want crawled.Performance optimization — If there’s one thing that can majorly affect SEO, it’s performance. Slow loading speeds will do massive damage and kick you right off the front page.Mobile-first indexing — Google will heavily penalize you if your site isn’t responsive on all devices and doesn’t load quickly on slower mobile Internet.Google Search Console — Getting the hang of Google Search Console is integral, as it comes with important analytics and lets you submit a sitemap directly to the search engine. This data also allows you to take informed actions for improving your site.Off-site optimization — It’s not just what you do on your site that matters. Link building, branding, and social metrics also play a role in SEO, while retargeting techniques can guide more users to your website.SEO Tactics to Increase Ecommerce Traffic

Now that you know the basics of “normal” SEO, what about eCommerce-specific tactics? Remembering to do keyword research, set proper URLs, and optimize performance will also help eCommerce stores, but there’s more you can do, and there are special tactics to optimize product pages in particular. Here’s how to do it right.Optimize Your Category Pages

Time to start building up your store. Where better to begin than the category pages?

This is the baseline of your site’s navigation as well as a good source of customers if optimized well. If there’s one thing too many stores do, it’s undervaluing the category page.

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Digital Marketing

Top 10 Important Reasons Why Should You Use Videos For Your Business

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Videos For Your Business

Video is a growing trend for all sizes of businesses. It is a great way to build a connection with customers and tell your story. It is a powerful tool that allows you to tell your brand story and attract more customers. Online video marketing is a great way to get your message across to people who may not be familiar with your brand. 

Video content gives you the ability to be creative. It can be used for training purposes and provides an excellent opportunity to relate to your audience. Video content can promote your products and demonstrate new products. It can also be used to enhance your customer service and provide testimonials. 

Every business has to have a robust online presence, and video content may help you do that. Videos can be very beneficial for your business if you utilise them correctly. This blog will list the top 10 Important Reasons Why You Should Use Videos For Your Business.

  1. Videos Are More Attractive

Compared to traditional text and image marketing, videos are more attractive and attention grasping. Videos allow you to tell your story in a way that text and images can’t.

One of the most extensively used methods of marketing a business or product is video marketing. Because it can tell a tale with a narrative or with a “how-to” format, it is far more effective than text-based marketing and images alone.

  1. Videos Are Affordable

Videos are not costly to make. With so much development in the technology field, creators don’t have to buy a camera for video creation anymore. Even the smartphone in your pocket is enough to shoot and edit your videos. You can use a professional online video editor tool. It is the most convenient tool and it does not require any special hardware to edit videos, you can create videos at an affordable price.

Video marketing can be an excellent method to save time and money for many businesses. Companies can generate videos using a variety of platforms, which vary in cost and simplicity of usage.

  1. Videos Can Be Played On Any Device

Videos are versatile. Be it a Television, Mobile, Tablet, or PC; the same video can be played on any device. In an era where everyone uses a different electronic device, being versatile makes videos a great way to stay consistent. 

  1. Videos Are More Popular Than Ever

Previously, only a few platforms were focused on Videos, like YouTube, Dailymotion, and more. However, after the TikTok outbreak, every social media platform has moved to video content. Moreover, video content is one of the most popular ways to share information and engage with viewers.

Video content is currently one of the fastest-growing marketing tools. It is easy to see why, as a video can convey more information than a text or image. In 2015, Google reported that over 50% of its searches were done through videos, and this number was expected to reach around 60% in 2020. 

  1. Almost All Businesses Are Using Videos

Each video platform generates billions of videos each day. Videos have become so popular that every business is shifting to video marketing. To stay in the competition and not fall back, you should move to video content too. 

In addition, videos are so easy to share that you can simply copy the link and send it to someone else. This allows you to increase your brand awareness and promote your content quickly. Hence, every business is shifting or looking forward to moving to video content.

  1. Videos Are Ranked Better On Search Engines

It’s not enough to simply post anything on the internet; people must be able to discover it, too. Videos are considered highly relevant by Google and other search engines, making them easier to rank than posts that only consist of text and images. You can try it yourself by adding a video to your existing blog and noticing the ranking difference.

  1. Videos Tell Your Story Forever

Videos are here to stay. Once your video is published, it will remain on your website forever. Moreover, videos contain so much information that, most likely, they will stay relevant for years after posting. 

  1. Video Analytics Help Us Know The Effectiveness Of A Video

Every platform has an analytics tool, and you can use that tool to check the reach and engagement of your videos. It’s simple to track the effectiveness of your videos with today’s analytics tools. Moreover, you can see how many people have watched your video. Furthermore, the measures have become so modular that even beginners can interpret them. Many platforms allow you to observe when someone stopped viewing your video, providing you with helpful information on how to improve your content and what people want to see.

  1. Videos Can Describe Your Emotions

Videos are much more than moving pictures. You have the opportunity to go personal with video and put a face to your brand. Consumers appreciate honesty, and you have the chance to develop a personal relationship rather than only promoting your business. The capacity to customise content at scale is getting more potent as video tools become more advanced. Moreover, the video content field will only improve in the coming years.

  1. Video Are Informative

Videos are jam-packed with information, and Video is often the finest tool for teaching people things. You can use videos to explain, educate, and entertain simultaneously. If you’re explaining anything more sophisticated, Video is an excellent method to maintain people’s attention while you go over the facts. Videos, unlike photos and words, do not bore people. It also allows you to use visual and audio clues to convey your message, capturing both visual and auditory learners and doubling down on the message you’re attempting to convey.

Video content is a great way to reach people to outshine your competitors regardless of their location. Video content is essential, and consumers demand it. The statistics show that the majority of people prefer video content. It’s proven as the best way to build brand awareness.

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Digital Marketing

ObenInc – Chester Local SEO

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Chester Local SEO

If you’re a Chester-based business keen to improve its SERP ranking, climb the search engine ladder, and lead your brand onto a greater platform of success. ObenInc can help you take the next steps on that journey. Thanks to years of digital marketing expertise, we can create a unique bespoke Chester SEO digital marketing package designed exclusively for your company, to help promote and boost your brand within your local area and beyond.

Chester Local SEO – Powerfully effective digital advertising for your local business

As a business owner in Chester, the benefits of local SEO shouldn’t be underestimated, having high-quality Chester-based local SEO is one of the most profitable forms of modern digital advertising available to your business, and an essential way of connecting with your locally-based target market. Local SEO packages are often more effective and less costly than the overall expense of using locally based traditional forms of media.

Chester Local SEO – Local SEO vs Organic SEO

Using both local SEO and organic SEO will help develop your brand and build awareness, however you can achieve different goals when focusing your digital marketing campaign using local SEO rather than a less focused organic SEO campaign.

Organic SEO is a term that covers all-natural SEO, rather than paid-for campaigns such as Pay Per Click. High-quality Organic SEO will allow your business to continue to rank higher on search engines such as Google, Bing, Yahoo, etc.

Local SEO has the same base structure as Organic SEO, however, local SEO allows you to target specifically within a strict geographic or location-based area. The better optimised your Chester Local SEO, the higher position your brand or local business will appear on a search engine ladder.

When a potential customer searches for a locally based business or brand, using local keywords they are more likely to see your URL and click on the link leading to your website.

Chester Local SEO – Specifications

Although there are countless ways to help boost your local search engine position using Chester local SEO, there are some key aspects that remain absolute throughout any local SEO campaign: The search will contain a location, i.e Chester or a Chester based local destination, and the results are also almost certain to contain a specific type of business in the local area, such as a hairdresser or restaurant.

Another aspect of the search result will be commonly used words such as ‘best’, ‘top’, or ‘No1’, all Chester-based online business ratings will also be sorted from best to worst on search engines.

Optimising Your Local Chester SEO

Typically your Chester-based local SEO will be built using citations, optimised website content with a focus on local keywords, positive customer reviews, and regularly interacting with your target audience online are hugely effective tools to build your Local SEO.

If you are invested in building an online community around your brand and specialised Chester local SEO, you can vastly improve your search engine ranking.

Chester based Local SEO offers countless benefits

If your brand can optimise your Chester-based local SEO you will likely notice a surge in web traffic driven toward your website, this can also lead to an increase in footfall within any local bricks and mortar business premises you might have.

A high-quality Chester-based Local SEO campaign can build your identity in the local community, develop a relationship within your local target audience, and increase the number of business leads and sales from customers visiting your website online and visiting your local business.

Further info regarding Chester Based Local SEO

There are many other important factors to take into consideration when you’re looking to boost your SEO Chester, factors such as website loading speed, page navigation, user accessibility, the relevance of the content published on your page, etc.

The longer you commit to your Chester Based Local SEO campaign, the more beneficial it will become to your online business and local brand.

ObenInc can design your business the perfect Chester Local SEO strategy

At ObenInc we’re here to ensure your company makes the most of the Chester Local SEO, organic SEO digital marketing industry. If your SEO strategy is carried out correctly your business will compete and surpass any of your competitors in the local industry.

Why stop locally though? The SEO and online digital revolution have allowed local businesses to compete with competitors across the country.

For more information on how an ObenInc Chester Local SEO strategy can help your business reach the next level of success and beyond, contact us here.

From the team at ObenInc, we really look forward to hearing from you.

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Digital Marketing

The Benefits of Customized Rigid Box Packaging

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Customized Rigid box packaging has become a popular choice for many companies today. This type of packaging not only enhances customer interaction, but also contributes to profits. The custom-made boxes are often used to convey an emotional journey that customers can experience while buying your products. Read on to discover how you can take advantage of this unique type of packaging. Listed below are some ways to customize rigid boxes for your company. Listed below are some of the benefits of custom-made boxes.

Custom-made rigid boxes can be finished in multiple finishes. The standard finishes include matte and glossy finish. Other types include spot UB and debossing. High-end retailers often choose chipboard and foam core interior structures for their products. Custom-made rigid boxes can be customized with a variety of printing options, as well as an insert-foam insert. Moreover, a customized rigid box will help create a strong brand image for the company.

Rigid boxes are great for packaging different types of products. They are durable and versatile and can be customized according to the specific needs of the business. Rigid boxes can be used for different purposes, ranging from corporate presentations to photographic prints. They will also work wonders while handing over products to the customer. The advantages of rigid boxes include the following:

Customized Rigid Box Packaging

Rigid box packaging is often used for luxury products, such as high-end perfumes. These boxes have several layers and a rigid, sturdy outer shell. They not only protect the product, but also enhance the customer experience. Custom rigid boxes offer high-quality packaging and an excellent unboxing experience. If you’re planning on using rigid box packaging for your business, talk to a rigid box manufacturer today! Your customers will be glad they made the choice.

Luxury brands also understand the importance of packaging. They can provide their customers with a dazzling experience while giving them a valuable gift. Luxury brands are well-versed in packaging trends and can offer customers an assortment of customization options to create an unforgettable experience. In addition to this, luxury brands can add detachable velvet supplements to their boxes to enhance the experience of the recipient. Depending on the purpose of the luxury brand, a custom rigid box can be made in almost any shape, size and design.

Rigid paper boxes are another type of rigid box. Rigid paper boxes are often used to package high-end perfumes and beauty products. Luxury watches are also frequently packaged in rigid boxes. Apple iPhones and iPads are also popular examples of rigid box packaging. These boxes are durable and can protect the products inside. In addition to being a beautiful packaging choice, rigid boxes can be designed to complement a brand and connect with the consumer.

Rigid Box Packaging
Rigid Box Packaging

Unlike folding cartons, rigid boxes are made of special paper stock. Their rigidity makes them four times more resistant than folding cartons. Consequently, they are a good choice for businesses of all sizes. Although they can be bulky and expensive, these boxes are still a great choice for many different products. These boxes can also provide a luxurious feeling. For these reasons, they are often called gift-boxes or premium packaging.

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