Types of Influencer Campaigns an Influencer Marketing Agency can Help You With
Influencer marketing is one of the most effective digital marketing strategies available to businesses today. Brands have the opportunity to use influencers to natively target audiences while they spend their free time scrolling through various social platforms. Influencer marketing may be optimised with expert help from an influencer marketing agency to guarantee pin-point precise tactics that generate lasting results.
But what types of influencer campaigns can influencer marketing agencies help you develop?
1. Brand Awareness Campaigns
The first type of influencer campaign an agency can help you develop is a brand awareness campaign. The primary objective of these types of campaigns is to, well, increase brand awareness.
An effective brand awareness strategy will target key demographics and niches in order to reach new potential customers. The influencer marketing agency will work with you to identify the goals of the campaign, develop messaging that resonates and aligns with your brand values, and activate the perfect group of influencers to get your brand in front of as many new, relevant people as possible.
2. Lead Generation Campaigns
The second type of influencer campaign an agency can develop for your brand is a lead generation campaign. These types of campaigns are designed to generate leads that can be converted into customers down the line.
Lead generation campaigns usually involve influencers hosting giveaways or contests on their channels. In order to enter, users must submit their contact information which is then collected by the brand. This is an incredibly effective way to grow your leads list organically.
3. Sales Campaigns
The third and final type of influencer campaign an agency can develop for your brand is a sales campaign. The primary objective of these types of campaigns is to increase sales in the short-term.
Sales campaigns are usually hosted by influencers with large followings and are designed to drive traffic to a brand’s website or brick-and-mortar store. Often times, influencers will offer exclusive discounts or promotions to their followers in order to increase the likelihood of a purchase.
Influencer marketing agencies can help you develop any of these types of campaigns depending on your specific goals and objectives. When executed correctly, influencer campaigns have the ability to drive real business results and leave a lasting impact.
Influencer marketing agencies have years of experience ideating, developing and executing influencer campaigns. They understand the importance of working with the right influencers on the right platforms for your audience. Authenticity is key nowadays, and working with influencers can help humanise your brand.
They can find, vet and brief influencers on your behalf so you can continue with other business operations with confidence that your influencer activities are in safe hands.
Influencer agencies will constantly monitor campaign progress and create tangible, digestible reports that will identify elements that worked well and what can be improved on for your next influencer marketing campaign. In addition to this, they can make any changes required in response to real-time engagement from audiences, ensuring all influencer content is constantly optimised or boosted.