Business and Real Estate

How to Use Facebook for Targeted Content Promotion

How to Use Facebook for Targeted Content Promotion

similar interests to them and add them to a different list.”

I’m not aware of the secret sauce or method that Facebook uses in this instance. I’d think it’s the result of mashing (Click here)together items like:

Demographic information


What has someone else liked about them?


After identifying patterns in the data, they look for other users on Facebook who are also influenced by these trends and add them to an updated list. It is then possible to push advertisements for your content to the people on this list.

This is beneficial because it helps with the promotion of content.

The advantage of this approach is it allows you to reach a new audience exactly. It’s not the scatter-gun method of trying to reach the maximum number of people you can. Instead, you’re targeting those very like your current group of customers.

How can you create a similar audience?

Facebook allows you to do it very quickly by allowing you to navigate to Facebook Ads and click the following link:

Then, click:

Then you will be able to see this:

You can select which source for your audience, which is, as you will observe, could be any of the following:

An existing custom audience

A conversion tracking Pixel

A Facebook page

I’ll discuss these issues in the coming days and offer illustrations of what you could accomplish here.

The next step is to select a country for your followers. At the moment, Facebook only allows you to choose only one country at a. Therefore, if you’re looking to create audiences that resemble several countries, you’ll have to make a lookalike list for every country.

The last alternative is to inform Facebook of the balance you’d like to strike between the new audience being like your current audience. The potential reach for brand new audiences. If you’re starting with a relatively tiny audience, it’s possible to move the needle towards reaching, but I’d make sure you keep the audience as close to your current audience as you can. If you don’t, you’ll be losing the advantages that are having a lookalike audience provides.

Once you’ve built your target audience and it’s available to you via the dropdown menu after you make a new advertisement:

Then, let’s look at some examples of how you could use lookalike audiences to draw more eyes to see your content.

For buy more followers:

Create a similar audience that is based on your email list

We’ve already discussed ways to create an audience that is custom-built by uploading a set of customers’ email addresses or by synchronizing Facebook to the account you have with your MailChimp account. This is quite powerful, and you can use your email list as a source for an audience that is similar to yours. It is necessary to create an audience that you can customize; however, once you’ve done that, you can utilize this as a source to inform Facebook to locate an entirely new audience similar to your email list.

This is especially helpful if you’ve:

A list of email addresses for customers

A list of blog subscribers’ content

A list of subscribers to the newsletter

Create an approximate audience of your website’s visitors

It’s not possible to do this before you launch your content. However, I think it’s an effective way to increase the impact of your posts in a specific way. We’ll monitor all those who have viewed our content and then request Facebook to locate us new audiences that look similar to those who view it. Let me show an example using this piece of content we wrote for Distilled:

It is logical to expect that those who visit this content are likely to pass it on to others. Some of the following:

A fascination with music

There is a desire to know some or all of the artists listed in the list.

Perhaps someone who goes to live concerts from time to time.

If we place Facebook conversion pixels on this webpage, Facebook will detect those viewers who have viewed the page and log in to Facebook simultaneously. When putting the people in question, Facebook will probably find common interests, demographics, and other likes that they can be able to use to identify an audience that is akin to the one we have. The new audience could be drawn to music and events in this instance.

If we advertise the content to the potential audience that isn’t there yet, then it’s bound to be noticed by them since they’ll be like the audience that is already watching the content. This is highly super-specific.

How do you go about doing this?

The first step is to put the Facebook conversion pixel on your content. This is done using these instructions.

Click on the tracking of conversions:

Click on the Create Pixel button:

Then, Facebook will give you a tracking code that you must paste into the Your page’s section.

Once you’ve done that, Facebook will start tracking the pixel, and you’ll notice an updated row in your report on conversion tracking:

It can take a tiny amount of time for the data to begin coming in, but once it happens and you’ve reached a good number of users, you can build a similar audience by clicking:

That’s it! You then can select the new lookalike audience whenever you make an ad. You can then promote your content to people with the same traits as people already viewing your content.

To conclude

I hope you can see the value of Facebook advertisements and, in particular, the lookalike and custom audience features that can help you market your product in an exact and targeted manner. It might seem strange to pay to promote content (and not necessarily your business); however, it is an effective and cost-effective method for getting your message out to a broad audience. It can be a great way to support your outreach efforts.

What’s the Story? Paddy Moogan –

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