Digital Marketing

Top 5 qualities to look for in a web agency 

For many businesses, the internet is a primary component of their operations, and while it seems like an easy feat to set up and maintain, it’s not. There’s no shortage of stories about organisations that have been taken advantage of or severely burnt by a lackadaisical web agency that promised much more than they could deliver.

The below article will help you avoid these pitfalls and make a smart decision about what qualities to look for in a web agency.


While planning for a responsive site can be time-consuming and costly, it’s an absolute must. A website that’s not mobile-friendly is closed off to 80% of your audience, which can be a huge source of frustration. You must find a web design agency that understands the importance of mobile-first design.

A desire to deliver value

Good web agencies know that a top-notch website doesn’t come cheap, but there are plenty of agencies out there that will take your business for a ride. If you’re thinking of outsourcing your digital marketing needs, make sure to thoroughly check the portfolio websites and ask around to see how much other companies are paying them. This will totally give you an idea of what is reasonable and what is way overpriced.

Highly analytical

Search Engine Optimization (SEO) is a strategy through which clever text and architecture on your website help search engines like Google, Yahoo and Bing classify web pages based on the theme or topics discussed. SEO helps to bring traffic to your website and is a great way to draw more eyes in the direction of your site.

With the right web agency, SEO won’t be an afterthought. Your agency will have an SEO plan; it will monitor the progress of your web pages regularly and will work with you to make sure that you’re getting the most out of each marketing tactic.

Highly creative

Whatever the size of your business, the online world is brimming with competition, and now more than ever, it’s all about standing out. A great web agency should be able to offer creative ideas that will appeal to not only new customers but also those who are already familiar with your brand.


When it comes to making a website, business owners need to take into consideration how long a particular element of their site will be viewable on the internet. As the barrier to entry on the internet is so low, the lifespan of a website can be extremely short, especially if it doesn’t serve its purpose or isn’t up to date with the latest trends.

There are plenty of web agencies out there that will simply throw something together and call it a day. If you want your website to have longevity, you need to make sure that you are working with a company that takes pride in what they do and truly cares about the work they produce.

When building a website, it can be easy to get carried away and think that it’s all about the bells and whistles. While there will always be elements of your site that benefit from some glamour, there is nothing more important than making sure that you have an actual strategy in place for your web design projects.

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