5 Things You Can Do To Overhaul Your Real Estate Website Traffic
Is your real estate website doing everything it can to attract more visitors? Setting up the site, adding your bio, and putting up some neighbourhood pages are only the beginning. You must improve your website on a regular basis if you want it to prosper with a large number of users and leads. Now it’s very easy these days to know about the best Estate Agents E16 that can help you instead of scamming.
In digital marketing for estate agents here are five things you can do right now to boost your real estate website’s search engine optimization (SEO) and increase traffic.
Make your website user-friendly on mobile devices.
The data is in, and it shows that homebuyers are using mobile devices to look for properties. According to a joint survey by the National Association of REALTORS® and Google, 89 percent of new home consumers use a mobile device to search during the home-buying process, and 68 percent utilise mobile applications at the start of their search and throughout their research.
Homebuyers are more likely to use mobile real estate sites while at home, at work, in line, at restaurants, and in other people’s homes, according to the survey. Homebuyers use real estate websites to, among other things, contact a broker, compare features and pricing, get directions, find a listing agent, read reviews, and watch videos about a property.
Last year, Google modified its algorithm to give mobile-friendly sites a higher ranking than non-mobile-friendly sites. You simply cannot afford to have a website that is not optimised for mobile use as a real estate agent nowadays.
Local keyword phrases are a good place to start.
Putting up a website is one thing, but if you want to take advantage of the traffic prospects that come with effective SEO, you must concentrate on keyword phrases. While doing SEO for estate agents, London, to help drive more real estate website traffic, these words should appear on pages throughout your site. Incorporate the local keyword goals into information that will be useful to a prospective homebuyer.
Regularly update your blog entries.
The days of cramming a 300-word blog post with half-relevant keywords are long gone. High-quality real estate blog content is one method to set yourself apart from other agents in your market. You’ll be an SEO darling if you create consistent, thorough, and intriguing content. Create a solid editorial calendar for the year that includes engaging, in-depth content that your target audience of potential buyers and sellers will like. It will entice them to return for more. When you write on a regular basis, you’ll have plenty of content to share on social media, which is another key component of your online presence.
Showcase the most recent articles you’ve written.
On your main page, include “teasers” of your blog’s material. You should offer new information on a regular basis, just like you should with your home page photos. As a result, make sure to highlight fresh blog entries on a regular basis. Returning visitors to your site after reading something a few weeks ago will expect new content. They’ll move on to find another agent who does if you don’t provide them with regular articles, market updates, and other appealing stuff.
Include reviews and testimonials.
Consumers trust internet reviews as much as personal recommendations, according to 88 percent of them. Make sure your real estate website’s testimonials and reviews are noticeable components if you want to increase visitors. These could contain client testimonials and written reviews, as well as case studies and even video interviews.
Keep in mind that getting client feedback will take some effort. Make getting good reviews a regular element of your marketing strategy. When you finish a contract, contact your clients and ask if they would be willing to provide you with some feedback on your job. To make things easier for them, propose a phone conversation or an email dialogue. They might agree to submit a video testimonial if they are highly excited. Most buyer and seller clients should be willing to provide you with at least a few sentences of feedback if they are delighted with your services.
As is true with all marketing efforts, you want to identify your target market first and find out where they are. After that, it’s a matter of making them aware of your presence, and becoming a trusted resource they come to on a regular basis. Follow the suggestions above, and make sure to track your results along the way. The more you test and learn, the more traffic you will receive. These are just five suggestions – with an infinite number of variations – for how to improve your real estate website traffic.