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Your Guide to Influencer Marketing on Instagram



influencer Marketing

With more than 800 million monthly active users, Instagram is the new go-to clinic for brands to reach their targeted audience, and influencer marketing offers just how to do it. An influencer who is on Instagram is able to convince their Instagram followers by loyalty.

Instagram Influencers are already an engaged audience, a true Instagram guide can get instantly interested in your brand through their Instagram followers. It’s a great way for brands to build brand awareness with, accelerate sales growth and business growth. Using influencer marketing, you can see an increase in the number of Instagram followers and Instagram likes because your brand only gets one trusted source and it comes with genuine interaction on both the casual and Instagram platform.

Ads marketing campaigns cost heavily and organizations don’t get a lot of engagement as well as engaging influencer through the use of a genuine voice to target the right users.

Pros of influencer marketing on Instagram

It’s a niche market

Instagram followers can connect with niche content that’s interested in space through hashtags and the Explore page, and thanks to the functioning of the Instagram algorithm. Some branded hashtags or awareness-raising campaigns can help users connect with what has contributed to helping you grow your business experience. Explore getting help on an influencer page can help you buy Instagram followers uk and raise your own brand awareness. The algorithm on Instagram ensures users see which content you’re more likely to be interested in, and while the influencer usually moves to a particular niche, it’s a great way to get your brand noticed.

It provides an organic platform

With Stories, Live, and high-quality feed posts, it has Instagram followers franchises to share organic content with posted by influencers. Shoppable posts, product tags, and links to some of the reasons you’ve made it possible to experience sales growth on Instagram posts.

It’s personal

The biggest advantage of influencer marketing is that you tap into influencer Instagram followers only based on your personal relationship with them. Getting a recommended stamp of approval from an influencer provides to all their followers on Instagram what your brand and loyalty style is hard to replicate with traditional advertising.

Types of Instagram influencers

Knowing about different types of influencers on Instagram can help make decisions about your marketing strategy based on relevance, your budget, and your brand’s requirement.

Nano influencers

There are 10,000 Instagram Nano-influencers who have fewer followers than people like you and your family and friends. While they offer authentic interactions, this niche is no longer a small community. They’re also more cost-effective, which means you’ll get greater ROI.

Micro influencers

They have less than 100,000 Instagram followers and micro-influencers, and they tend to be industry experts and specialists for a particular niche topic, giving you access to a focused audience.


Instagram’s Macro-influencers have between 100,000 and 1 million followers whose job is full-time influencer marketing.


Mega-influencers, mostly celebrities and public figures, have over 1 million Instagram followers.

Getting ready for influencer marketing on Instagram

Specify your goals and KPIs

Knowing what you want your influencer marketing efforts to result in is crucial before you get started, around which everything else in your campaign should be determined based on the goal you want to achieve. It can also be used to set performance and metrics depending on your goals and goals during the start of your campaign efforts. You may have different goals for your brand depending on what it’s currently performing and may include:

  • Boosting brand reach and visibility
  • Growing your base of Instagram followers
  • This helps brand engagement
  • Drive traffic to your website
  • Justice and new product launches
  • Promoting sales growth

Setting KPIs will provide you with a way to keep checking on when your campaign is performing.

When choosing the right influencer. Consider

Brand fit

In order to be a credible and authentic influencer, and your brand voice, you need to ensure that your brand fits well. Spend time figuring out their niche, their hosts and their stories, while also checking out the comments section to see their posts, what kind of interviews and their content.

Stretch out

Choosing the right influencer depends on your goals and reach. If you just want to create brand awareness, being a top tier influencer would be the best choice, but if your goal is to drive your brand engagement, micro influencer doesn’t need to be better.


Real Instagram followers help drive engagement rates, so be sure to check the engagement rates of potential influencers posts so that you can ensure greater ROI.


What character would you like to be related with your image? Are you looking for a serious influencer with a more serious voice, or a casual/friendly voice? Want to pack an influencer who has a good sense of humor? If you think that’s the best voice to choose the influencer that suits you based on your brand.

Sign up for the past

When you look into an influencer who has partnered with you in the past, you’ll get a better understanding of what campaigns have achieved and will help you get an idea of what your brand will be like by partnering with them.

Love your brand

Influencers who genuinely love your brand are more likely to be convincing than followers who are making products on Instagram to enhance their performance simply because it is an obligation.

Of course, you’ll also have to consider budget considerations in order to choose the right influencer for you and your brand.

Find the right influencer tools

Some great influencer marketing tools you can use that include relevant influencers:

  • BuzzWeb
  • Ninja Outreach
  • BuzzSumo
  • CreatorIQ
  • Awario
  • Klear
  • BuzzStream
  • Traackr
  • Upfluence
  • Hypr
  • rewardStyle
  • AspireIQ
  • Julius Caesar
  • collectively
  • NeoReach
  • Influence open
  • Scrunch
  • Hypetap
  • Dovetale
  • takumi
  • Onlinetica
  • Tapinfluence
  • tribe
  • Hunger

Deciding the structure of a collaboration

  • Deadlines for the campaign timeframe should be clearly communicated.
  • Specify the kind of content you want to produce and where you want them to promote your brand on Instagram (news, feed posts).
  • Be clear about the content, if you’re using the right advice, use website content for social media posts or testimonials, while retaining the right influencer.
  • Make sure that the compensation has been communicated to them, namely that it is in the form of a compensation-free product, or a compensation affiliate. Of course, you can specify if there is a flat rate or paid per post and the performance will be paid based on the post. In their work, compensation decisions reflect the level of work complexity involved in production, agency fees, travel expenses, as well as employment law.
  • You also need to make sure that influencer sponsors follow the FTC regulations for all posts by the respective sponsors after the declaration.

Choose the best type of campaign

Once you’ve set up everything else above this point, you need to choose the type of campaign that will work best for your brand and who is the following Instagram influencer:

Sponsored posts

Sponsored posts require you to pay to promote a particular influencer’s product, followed by the #sponsored hashtag. Influencers can either feature your product through their content or use it to tell a full story, according to the agreement.

Branded content

Branded content tends to subtly enter everything we want, including your products as part of the normal content from the influencer you didn’t find like Pushy. You can also include branded content on influencers that has been created and published by you. Using branded content is a great idea when you want to target a new audience and promote the launch of a new product.


Sending in influencer products to a new audience is a great way to run a watch, run giveaways, build awareness of your brand, and get more Instagram followers and Instagram likes.

Product reviews

If you want to build trust, see growth in conversion rates, or build awareness of your brand, getting an influencer review on your products is the best way to go. Unbiased, objective reviews of your products can help build confidence in your brand and help you gain more Instagram followers.

Influencer Takeovers

Instagram Influencer Takeovers can take 24 hours to get your followers excited about content that is posted across your brand and drive engagement rates.

Rep brand programs

You can also provide influencers with a custom code or discount link to their audience, and pay a percentage of their share to help generate conversions. Such a campaign is helpful in building brand awareness and increasing sales conversions.

Tracking campaign results

You need to check if your campaign has achieved its objective on tracking the campaign’s outcome. Track metrics that you’ll have to measure include to measure campaign success:

  • Engagement – Instagram likes, shares and comments
  • Brand sense
  • Website traffic generated by war is moving away
  • Sales – conversions and payments
  • Instagram followers achieved in numbers

In addition to tracking metrics, assess the future of the device to determine if the influencer is working in partnership with the public.

Now you can go around planning your influencer marketing campaign to ensure that your brand gets the greatest benefit from it.

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Digital Marketing

Top 10 Important Reasons Why Should You Use Videos For Your Business



Videos For Your Business

Video is a growing trend for all sizes of businesses. It is a great way to build a connection with customers and tell your story. It is a powerful tool that allows you to tell your brand story and attract more customers. Online video marketing is a great way to get your message across to people who may not be familiar with your brand. 

Video content gives you the ability to be creative. It can be used for training purposes and provides an excellent opportunity to relate to your audience. Video content can promote your products and demonstrate new products. It can also be used to enhance your customer service and provide testimonials. 

Every business has to have a robust online presence, and video content may help you do that. Videos can be very beneficial for your business if you utilise them correctly. This blog will list the top 10 Important Reasons Why You Should Use Videos For Your Business.

  1. Videos Are More Attractive

Compared to traditional text and image marketing, videos are more attractive and attention grasping. Videos allow you to tell your story in a way that text and images can’t.

One of the most extensively used methods of marketing a business or product is video marketing. Because it can tell a tale with a narrative or with a “how-to” format, it is far more effective than text-based marketing and images alone.

  1. Videos Are Affordable

Videos are not costly to make. With so much development in the technology field, creators don’t have to buy a camera for video creation anymore. Even the smartphone in your pocket is enough to shoot and edit your videos. You can use a professional online video editor tool. It is the most convenient tool and it does not require any special hardware to edit videos, you can create videos at an affordable price.

Video marketing can be an excellent method to save time and money for many businesses. Companies can generate videos using a variety of platforms, which vary in cost and simplicity of usage.

  1. Videos Can Be Played On Any Device

Videos are versatile. Be it a Television, Mobile, Tablet, or PC; the same video can be played on any device. In an era where everyone uses a different electronic device, being versatile makes videos a great way to stay consistent. 

  1. Videos Are More Popular Than Ever

Previously, only a few platforms were focused on Videos, like YouTube, Dailymotion, and more. However, after the TikTok outbreak, every social media platform has moved to video content. Moreover, video content is one of the most popular ways to share information and engage with viewers.

Video content is currently one of the fastest-growing marketing tools. It is easy to see why, as a video can convey more information than a text or image. In 2015, Google reported that over 50% of its searches were done through videos, and this number was expected to reach around 60% in 2020. 

  1. Almost All Businesses Are Using Videos

Each video platform generates billions of videos each day. Videos have become so popular that every business is shifting to video marketing. To stay in the competition and not fall back, you should move to video content too. 

In addition, videos are so easy to share that you can simply copy the link and send it to someone else. This allows you to increase your brand awareness and promote your content quickly. Hence, every business is shifting or looking forward to moving to video content.

  1. Videos Are Ranked Better On Search Engines

It’s not enough to simply post anything on the internet; people must be able to discover it, too. Videos are considered highly relevant by Google and other search engines, making them easier to rank than posts that only consist of text and images. You can try it yourself by adding a video to your existing blog and noticing the ranking difference.

  1. Videos Tell Your Story Forever

Videos are here to stay. Once your video is published, it will remain on your website forever. Moreover, videos contain so much information that, most likely, they will stay relevant for years after posting. 

  1. Video Analytics Help Us Know The Effectiveness Of A Video

Every platform has an analytics tool, and you can use that tool to check the reach and engagement of your videos. It’s simple to track the effectiveness of your videos with today’s analytics tools. Moreover, you can see how many people have watched your video. Furthermore, the measures have become so modular that even beginners can interpret them. Many platforms allow you to observe when someone stopped viewing your video, providing you with helpful information on how to improve your content and what people want to see.

  1. Videos Can Describe Your Emotions

Videos are much more than moving pictures. You have the opportunity to go personal with video and put a face to your brand. Consumers appreciate honesty, and you have the chance to develop a personal relationship rather than only promoting your business. The capacity to customise content at scale is getting more potent as video tools become more advanced. Moreover, the video content field will only improve in the coming years.

  1. Video Are Informative

Videos are jam-packed with information, and Video is often the finest tool for teaching people things. You can use videos to explain, educate, and entertain simultaneously. If you’re explaining anything more sophisticated, Video is an excellent method to maintain people’s attention while you go over the facts. Videos, unlike photos and words, do not bore people. It also allows you to use visual and audio clues to convey your message, capturing both visual and auditory learners and doubling down on the message you’re attempting to convey.

Video content is a great way to reach people to outshine your competitors regardless of their location. Video content is essential, and consumers demand it. The statistics show that the majority of people prefer video content. It’s proven as the best way to build brand awareness.

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Digital Marketing

ObenInc – Chester Local SEO



Chester Local SEO

If you’re a Chester-based business keen to improve its SERP ranking, climb the search engine ladder, and lead your brand onto a greater platform of success. ObenInc can help you take the next steps on that journey. Thanks to years of digital marketing expertise, we can create a unique bespoke Chester SEO digital marketing package designed exclusively for your company, to help promote and boost your brand within your local area and beyond.

Chester Local SEO – Powerfully effective digital advertising for your local business

As a business owner in Chester, the benefits of local SEO shouldn’t be underestimated, having high-quality Chester-based local SEO is one of the most profitable forms of modern digital advertising available to your business, and an essential way of connecting with your locally-based target market. Local SEO packages are often more effective and less costly than the overall expense of using locally based traditional forms of media.

Chester Local SEO – Local SEO vs Organic SEO

Using both local SEO and organic SEO will help develop your brand and build awareness, however you can achieve different goals when focusing your digital marketing campaign using local SEO rather than a less focused organic SEO campaign.

Organic SEO is a term that covers all-natural SEO, rather than paid-for campaigns such as Pay Per Click. High-quality Organic SEO will allow your business to continue to rank higher on search engines such as Google, Bing, Yahoo, etc.

Local SEO has the same base structure as Organic SEO, however, local SEO allows you to target specifically within a strict geographic or location-based area. The better optimised your Chester Local SEO, the higher position your brand or local business will appear on a search engine ladder.

When a potential customer searches for a locally based business or brand, using local keywords they are more likely to see your URL and click on the link leading to your website.

Chester Local SEO – Specifications

Although there are countless ways to help boost your local search engine position using Chester local SEO, there are some key aspects that remain absolute throughout any local SEO campaign: The search will contain a location, i.e Chester or a Chester based local destination, and the results are also almost certain to contain a specific type of business in the local area, such as a hairdresser or restaurant.

Another aspect of the search result will be commonly used words such as ‘best’, ‘top’, or ‘No1’, all Chester-based online business ratings will also be sorted from best to worst on search engines.

Optimising Your Local Chester SEO

Typically your Chester-based local SEO will be built using citations, optimised website content with a focus on local keywords, positive customer reviews, and regularly interacting with your target audience online are hugely effective tools to build your Local SEO.

If you are invested in building an online community around your brand and specialised Chester local SEO, you can vastly improve your search engine ranking.

Chester based Local SEO offers countless benefits

If your brand can optimise your Chester-based local SEO you will likely notice a surge in web traffic driven toward your website, this can also lead to an increase in footfall within any local bricks and mortar business premises you might have.

A high-quality Chester-based Local SEO campaign can build your identity in the local community, develop a relationship within your local target audience, and increase the number of business leads and sales from customers visiting your website online and visiting your local business.

Further info regarding Chester Based Local SEO

There are many other important factors to take into consideration when you’re looking to boost your SEO Chester, factors such as website loading speed, page navigation, user accessibility, the relevance of the content published on your page, etc.

The longer you commit to your Chester Based Local SEO campaign, the more beneficial it will become to your online business and local brand.

ObenInc can design your business the perfect Chester Local SEO strategy

At ObenInc we’re here to ensure your company makes the most of the Chester Local SEO, organic SEO digital marketing industry. If your SEO strategy is carried out correctly your business will compete and surpass any of your competitors in the local industry.

Why stop locally though? The SEO and online digital revolution have allowed local businesses to compete with competitors across the country.

For more information on how an ObenInc Chester Local SEO strategy can help your business reach the next level of success and beyond, contact us here.

From the team at ObenInc, we really look forward to hearing from you.

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Digital Marketing

The Benefits of Customized Rigid Box Packaging



custom rigid

Customized Rigid box packaging has become a popular choice for many companies today. This type of packaging not only enhances customer interaction, but also contributes to profits. The custom-made boxes are often used to convey an emotional journey that customers can experience while buying your products. Read on to discover how you can take advantage of this unique type of packaging. Listed below are some ways to customize rigid boxes for your company. Listed below are some of the benefits of custom-made boxes.

Custom-made rigid boxes can be finished in multiple finishes. The standard finishes include matte and glossy finish. Other types include spot UB and debossing. High-end retailers often choose chipboard and foam core interior structures for their products. Custom-made rigid boxes can be customized with a variety of printing options, as well as an insert-foam insert. Moreover, a customized rigid box will help create a strong brand image for the company.

Rigid boxes are great for packaging different types of products. They are durable and versatile and can be customized according to the specific needs of the business. Rigid boxes can be used for different purposes, ranging from corporate presentations to photographic prints. They will also work wonders while handing over products to the customer. The advantages of rigid boxes include the following:

Customized Rigid Box Packaging

Rigid box packaging is often used for luxury products, such as high-end perfumes. These boxes have several layers and a rigid, sturdy outer shell. They not only protect the product, but also enhance the customer experience. Custom rigid boxes offer high-quality packaging and an excellent unboxing experience. If you’re planning on using rigid box packaging for your business, talk to a rigid box manufacturer today! Your customers will be glad they made the choice.

Luxury brands also understand the importance of packaging. They can provide their customers with a dazzling experience while giving them a valuable gift. Luxury brands are well-versed in packaging trends and can offer customers an assortment of customization options to create an unforgettable experience. In addition to this, luxury brands can add detachable velvet supplements to their boxes to enhance the experience of the recipient. Depending on the purpose of the luxury brand, a custom rigid box can be made in almost any shape, size and design.

Rigid paper boxes are another type of rigid box. Rigid paper boxes are often used to package high-end perfumes and beauty products. Luxury watches are also frequently packaged in rigid boxes. Apple iPhones and iPads are also popular examples of rigid box packaging. These boxes are durable and can protect the products inside. In addition to being a beautiful packaging choice, rigid boxes can be designed to complement a brand and connect with the consumer.

Rigid Box Packaging
Rigid Box Packaging

Unlike folding cartons, rigid boxes are made of special paper stock. Their rigidity makes them four times more resistant than folding cartons. Consequently, they are a good choice for businesses of all sizes. Although they can be bulky and expensive, these boxes are still a great choice for many different products. These boxes can also provide a luxurious feeling. For these reasons, they are often called gift-boxes or premium packaging.

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Ultimate Articles by Chris Evans