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What Is a Sustainability Platform And How Can it Benefit Your Company?




The concept of sustainability may sound like a buzzword, but in reality, it is an important part of many businesses’ strategies. Sustainability, or corporate responsibility as it is sometimes known, has evolved from a niche strategy for brands to take a stand on environmental issues to an integrated business function.

Sustainability is an opportunity for companies to increase their brand recognition and public exposure. In fact, 86% of consumers said they would be willing to pay more for products that came from a sustainable brand according to Nielsen data. Consumers are also looking for brands to communicate their sustainability efforts clearly and openly – 66% of consumers said they would switch to a brand associated with a good cause if the price and quality were equal.

So, what is a sustainability platform?

A sustainability platform is your company’s commitment to act sustainably in your business practices and operations. This can include anything from managing waste and emissions to operating efficiently or sourcing sustainably. Sustainability platforms are most often communicated through corporate social responsibility (CSR) reports and initiatives. However, you don’t have to have a CSR report or department to have a sustainability platform – your business can easily commit to being more sustainable in its operations by making small changes that can benefit the environment while also benefitting your

Who benefits from a sustainability platform?

There are many benefits to developing a sustainability platform. Here are just a few:

Better decision

making: Sustainability platforms help you make better decisions by providing the data and tools to assess how well your products are performing, identify risks and opportunities, and track progress.

Improved brand reputation

Sustainability platforms can also improve your company’s branding. Positively marketed brands can lead to an increase in market share, higher price premiums and stronger customer loyalty.

Improved return on investment (ROI)

 A sustainability platform can improve ROI by helping you source more sustainable ingredients and materials, reduce waste and direct resources toward the most effective sustainability interventions. This is especially important for B2B companies where customers have become increasingly interested in the sustainable practices of their suppliers.

Environmental consultants

The increasing number of companies looking to measure and manage their environmental impacts means that consultancies need to access reliable information on company performance while collaborating efficiently with clients across different sectors. A sustainability platform provides access to a wealth of information on company performance as well as valuable feedback – both key components when advising clients on how to manage their impacts.


Suppliers should find it easier to integrate sustainable practices into their operations by understanding their own business’s social and environmental impacts. The more they understand the nature of these impacts, the better equipped they are to set reduction targets.

How do you implement a sustainability strategy? How can you quantify your success?

A sustainable enterprise is an enterprise that takes accountability for the impact it has on society and the environment. It can also be described as a business model that is not only profitable but also enhances the life of its employees, customers, stakeholders, and community.

Incorporating sustainability into your business operations can benefit your company in many ways. Consumers are increasingly interested in purchasing from brands that are sustainable. If a brand can make a product more sustainable without increasing cost, then it will have an advantage over competitor products. Also, creating a more sustainable product can yield environmental benefits such as using less energy and emitting less waste into the environment. According to a survey of 2,000 consumers by Circle Economy, 78% of respondents said they would choose sustainable brands over conventional brands if the cost was equal or lower.

Your sustainability strategy should include clear metrics to evaluate its progress with both qualitative and quantitative measures. You should set goals for yourself with milestones along the way to success. Your goals should be measurable and you need to track them regularly to make sure you’re achieving them. For example, if your goal is to reduce waste by 50% then you need to track how much waste you’re producing currently and set up a system to measure your progress toward 50%.

How do you measure the success of your sustainability initiatives?

  • Achieving the goal of sustainability requires a clear understanding of the problem and how it affects your company. Once you understand the impact of environmental issues, you can measure their effects using three types of indicators:
  • Social indicators measure the impact on people, such as the number of jobs created or lost, or changes in overall satisfaction with the community.
  • Environmental indicators measure the impact on natural resources and ecosystems, such as the amount of energy used or water consumed.
  • Economic measures track economic performance and financial costs to your company when implementing sustainability initiatives.


The best platforms take the guesswork out of sustainability and make it easier than ever to pursue eco-friendly practices as a company. The advent of major companies pledging to more actively support sustainability has led to increased competition in the space, making it clear that forward-thinking corporate entities recognize its importance. Sustainability platforms don’t come easy or cheap, but they’re an essential tool for establishing a baseline measurement and tracking progress towards your sustainability goals.

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Business and Real Estate

How to get more clients and leads for window cleaning?



clients and leads for window cleaning

If you’re like most small business owners, you may have assumed the lead generation process would be straightforward.

Probably because there is always that one guy in every window cleaning group who says he is making six figures without advertising a penny. It can’t just be a question of waiting for people to speak.

Regardless of whether it’s that guy or someone else, you’ve probably heard other people offer advice like:

  • A website that costs thousands of dollars (and hopes people find it…somehow)
  • I post 22 times a day on social media (in the hope that people will discover window cleaning on Twitter…)
  • Don’t give up. Make each visit count. Come door-to-door every day (if you don’t, it’s your fault, isn’t it?)

It’s usually only half right when you follow this kind of advice. By putting out content (such as a blog post, tweet, or website) of any kind without ensuring that people see it, you’re wasting your time. Additionally, you need to be sure you are presenting your message to the right people. This means that they need some help with their windows. For more information, visit

Taking both of these elements into consideration (content and people) can yield great results. The more clients and leads you generate, the more revenue you’ll generate. Doesn’t that make sense? What are the best ways to accomplish this?

The Best Way To Get Your Business Seen 

Let’s find out who is actually in need of window cleaning before proceeding. Getting distracted here is an easy mistake to make. A simple example is display advertising. Facebook or magazines are just two examples of mediums you’ve probably heard of:

  • We will only showcase your Facebook ad to married couples who earn more than $100,000 annually and own a home…
  • Over the next month, homeowners in the area will see our golf magazine, which has a circulation of 1,500.

Why is this such a big deal? Unless these people are actually in need of window cleaning, we don’t know how much they need.

Our marketers are trying to reach people while they are checking on grandma or learning about the latest putter without knowing what we are talking about. In addition to asking them if they are interested in our services… what if instead of you asking them, they just tell you, “Hey, I am in need of a window cleaning service.”

Google Ads can be used for search marketing in that instance. People can find you the moment they need your services. Therefore, instead of asking, they are raising their hands and saying, “I need what you have.”. So, now persuade me to pick you.”. It’s a powerful argument.

What Is the Process for Google Ads?

The Google Ads platform is complex, but here are the basics:

  • You pick the keywords and search phrases you want to show up for and those you don’t want to display. If you’re looking for “window cleaning”, but not “window cleaning tools”, you might want to arrive early.
  • CPC stands for cost per click (this is how much you want to spend per click).
  • A person only pays when they click on your ad and visit your website.

Despite the fact that it might seem pretty simple, running a successful campaign involves more than just checking off boxes. Google Ads have been criticized for not working, costing too much, or just being a plain rip-off for a while now.

A tight budget and 5 days will determine the results. In total, 8 leads were generated at a cost of $29.90 each. This is on the high end of lead costs since window cleaning is a highly competitive sector with high costs per click.

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Jewelry insurance: what you need to know



Jewelry insurance

This popular saying can be applied to many scenarios, including the one outlined above. An insufficient level of protection leaves assets most vulnerable.

In case of an accident, illness, or health crisis, having insurance will let you handle it. For example, floods, fires, and burglaries have occurred in houses. The loss of valuables that weren’t insured can be just as distressing as a disaster of any magnitude.

Jewelry holds a special place in our hearts. Family heirlooms like this necklace have been kept as symbols of eternal love since ancient times. These items can sometimes be difficult to replace. Despite their meticulous nature, even the most meticulous people are capable of error. To protect yourself from losing jewelry or other valuable items, you have to take the necessary precautions. Jewelry insurance provides you with the protection you require. You can learn more by visiting

As well as the most affordable policy, here are some of the benefits of jewelry insurance.


If anything happens to your treasures, your jewelry insurance policy will protect your investment. But there are some items that are not replaceable. A necklace can be insured as part of an heirloom, antique, or custom-made piece of jewelry.

Typical premiums for jewelry valued over one hundred dollars range from $1.50 to $2.50 per hundred dollars. Basically, the incident needs to have been assessed recently in order to be valid.

The insurance options available to jewelers are numerous. Jewelry stores can purchase homeowner’s insurance. If one does not own a house, jewelry insurance may be included in a renter’s policy. A jewelry insurance specialist might be able to help as a last resort.

The additional coverage provided by homeowner’s insurance makes it convenient for many people. Make sure you know what is covered by your policy. The inconvenience of something untoward happening will be greatly eased if there is some coverage.

If you want to go the extra mile, you can purchase jewelry insurance through an independent insurance company. Ensure that jewelry insurance providers adhere to their policies by carefully vetting them.


1. Jewelry insurance provides a sense of security, which is one of the reasons why people buy it. You will not have to worry about damage to your jewelry. Death is possible under stressful conditions. Preparation is a good idea.

2. A jewelry insurance policy can also cover repairs and damages. Even if you have a jewelry box, display case, or safe, wearing jewelry is still very important. Jewelry becomes weaker and weaker when worn. In the case of damaged jewelry, jewelry insurance may cover the repair or replacement costs.

It is done in order to replace a gemstone that has been permanently damaged or lost because of a broken prong. You may almost be able to fix a chipped gemstone for almost nothing if you have a rowdy evening.

3. Accidents are an inevitable part of life. In addition to jewelry having a delicate nature and an easy tendency to lose, you should also consider jewelry insurance. An exchangeable clasp is usually available if it breaks or gets caught on anything unseen.

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Knowing what to do if you need a loan with bad credit 



loan with bad credit 

It is not uncommon to have bad credit or derogatory marks on your credit report. As of April 2018, FICO data indicates approximately one in ten people have a FICO® Score 8 below 550, considered to be poor credit. Approximately 23% of people have some debt with a collection agency, which could affect their credit score.

Your credit history is the result of how you use and repay credit. If you have good credit, you can get credit at a lower interest rate, but if you have bad credit, you cannot. If you have bad credit, you may have trouble getting a loan, so what can you do?

Consider these tips before you resort to expensive borrowing products, such as payday loans, if you are seeking a 400 loan bad credit.

What does bad credit mean to you?

Companies generate credit scores using their own credit scoring models. In order to evaluate credit applications, lenders use the FICO credit scoring models. There are six FICO scores, ranging from 300 to 850.

In September 2019, the average FICO® score was 706, according to FICO. People whose credit scores are fair to poor (i.e., below 670) may not qualify for some types of loans.

People with bad credit have a variety of reasons for doing so. Your credit score can be lowered by missed payments, credit card debt, or derogatory marks such as bankruptcy or foreclosure on your credit report. For more information, visit

It is your credit score that determines your credit GPA

By comparing credit scores and credit reports, you may be able to gain a better understanding of how each works.

Your college education probably included subjects like English, math, and history. Upon completion of the course, you received both an overall grade and individual grades for each assignment. At the end of the semester, you were given one single score – your GPA – for all the work you did during the semester.

This concept is the basis for your credit report and score. There is a list of your debts, what you owe, and how you have paid them off in the past on a credit report. The credit score, however, resembles your grade point average. Credit reports reveal how well you have managed your credit, which determines your credit scores.

What if you don’t have a good credit rating?

The cutoff credit score varies from lender to lender. In the event that your score falls below this cutoff, you may have less chance of getting your loan approved. If you have a credit history above that mark, you may have a better chance of getting approved. In addition to your debt-to-income ratio, a lender may also take other factors into account when determining if you should receive a loan (here’s how to calculate your ratio).

In the case of a bad credit situation, can I still get a loan?

You may think you have no other option but to obtain an alternative loan, such as a payday loan or car title loan, with a low credit score. If you think you won’t qualify for a traditional credit card or personal loan, short-term loans don’t require a credit check, which makes it easier to qualify.

Final thoughts

Bad credit can make getting a loan difficult. Your credit may still be good enough to get you a loan even if you have bad credit.

Taking out a personal loan and making payments on time can improve your credit score with bad credit. Therefore, if you ever decide to purchase a home or something larger, you will have a better credit score.

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Ultimate Articles by Chris Evans